Fortnite Community Express Displeasure Over New Companion Creatures and Perceived Monetization Tactics

Some Fortnite enthusiasts are experiencing let down, and it's not because of the latest in-game events. The game's current mini-season, that brings a Springfield map, has also rolled out a brand-new mechanic known as pets. It's impossible to deny that the latest pets are adorable. But, the attached costs have made many players shocked at this developer's efforts to monetize almost each part of the gaming experience.

Understanding Sidekicks?

Companions are essentially similar to digital creatures, but with a few drawbacks. You can name them, and these pets will follow your character during a game. These sidekicks are indestructible, and players can interact with them. Other gamers outside your squad cannot view these pets — and showing off your companions is perhaps a big part of the fun of owning them. Sidekicks are able to be customized with outfits and gestures, however the controversy revolves around their appearance. A pet's main design is only able to be changed once, after which that choice becomes final. Players can select a companion's fur shade, secondary colors, iris tones, pattern, and their body type.

The Costly Customization System

Should you afterward decide that they'd like their sidekick to appear slightly altered, it's not possible to simply continue to customize the look. Players must buy another sidekick. Furthermore, these pets are not inexpensive. The majority of people are getting the Peels sidekick, because it's packaged with the current reward track. According to unofficial reports, upcoming sidekicks could be priced at from 1,000 to 1,500 V-Bucks; for reference, 1,000 V-Bucks costs $8.99 and 2,800 V-Bucks are $22.99. You can rename a companion as many times as they want.

Player Response and Comparisons

Most sidekicks haven't been formally released yet, meaning the cost may easily be adjusted. But regardless of whether the company makes companions more affordable, a lot of the frustration stems from the reality that gamers might have to spend for a one kind of pet more than once. For some, the cost structure feels especially egregious considering the game has already added companions that ride around as part of back blings. Back bling pets lack a restriction on changes and can be seen by fellow participants in the match. Backpack buddies can't be named or use gestures, however other players can occasionally engage with them — and this is better than remaining invisible altogether.

The absence of special functions and restricted engagement options have numerous players feeling underwhelmed. Why can't you, such as, play fetch with your fancy banana dog? A few point out that companions sometimes fail to stay close with the player if a game is moving quickly, or mention that Peels takes up two spots in the battle pass — which reinforces the notion that the developer is squeezing the community for money. Profit-driven is a term that's appearing frequently in such discussions, with some comparing sidekick pricing to similar aggressive monetization models in titles like EA Sports FC. Additionally, it adds to the issue that some sidekicks are expected to be pricier than equivalent character skin counterparts.

"We urge you to do not purchasing Companion Pets," pleads one popular online thread that encourages fellow gamers to proverbially vote with their wallets.

"I know these pets are adorable," the post adds, "we realize they are enjoyable. We are aware everyone has been looking forward to them. But the greed being shown is unacceptable and must not be rewarded."

The Broader Picture of In-Game Purchases

In recent years, the game's events and partnerships have grown in scope and ambition, but the no-cost-to-start game still needs to earn income. Therefore, the sheer quantity of cosmetics users can currently purchase has grown nearly excessive. In addition to basics like back accessories, gliders, pickaxes, and emotes, you could potentially use money on shoes, music tracks, musical tools, building blocks, vehicles, wheels, custom paint jobs, battle passes, and a subscription. Sidekicks not only cost money, and also introduce a host of fresh revenue avenues for the developer. It is likely, users will soon be able to pay for things like sidekick appearances, costumes, gestures, and further engagement options.

Every one of such cosmetics are entirely voluntary and unneeded to enjoy the game, but equipment can still affect your social interactions. Kids, for instance, at times face teasing for using flashy sufficiently cool outfits. A comparable issue previously occurred when the company launched brand-name shoes, which may be priced from 600 to 1,000 V-Bucks. The shoe pricing scheme wasn't well received as well, and some players vowed that they wouldn't fall prey to the temptation at the time. However in the end, buying footwear grew normalized. Now, sidekicks are additionally testing the boundaries of how much a player might be prepared to spend to stand out within the crowd.

What is Next for Sidekicks?

Sidekicks are still a fairly recent feature, and they exist a title that updates frequently. A few players are reporting that they have received a survey that gauges how the community think about pet functionality and pricing, and this might potentially mean that the company's strategy are remain fluid. But if Fortnite shoes are a sign, companions probably will not become more affordable overall — instead, there may be a broader range of costs to shop.

After all, while certain individuals are expressing anger at Fortnite shop prices, others are experiencing nothing but joy for their new competitive friends.

Wendy Guerra
Wendy Guerra

Digital marketing strategist with over a decade of experience, passionate about helping brands thrive online through data-driven approaches.