The Coach's Fatal Mistake? Taking On Wilcox and the Unassailable Leadership Class

Itranspired he was able to withstand defeat by Grimsby. Survive an important continental showpiece versus a particularly poor Tottenham teams for many years. He withstood losing at home to West Ham and Wolves, a lowly league position, the tactical inflexibility, squandering the team's best academy products, a poor winning percentage, calling his team the poorest in Manchester United history. Yet, there existed one adversary with whom Ruben Amorim would not be allowed to dance. You come at Jason Wilcox, you had better succeed.

Regrettably, similar to numerous top-flight right-back during Blackburn Rovers' title-winning campaign, the coach came at Jason Wilcox and appears to have missed. The most distracted of readers will notice the paradoxical situation: a manager who frequently berated his squad for failing in individual battles succumbing in the face of the white heat and animal charisma of a England's top division's most intimidating football executives.

In truth, this entire bruising episode appears to portray the director in a whole new light. It may have been tempting, given his nine months of experience at Southampton, to view him as little more than a drudge within the club's structure: an individual who owed his position largely to his friendship with ex-colleague a fellow executive as any demonstrable skill. How wrong we all were. In brilliantly outsmarting the club's celebrated head coach, just as he bested the hapless a previous executive earlier, he has demonstrated as one of the sport’s strategic masterminds: a strategic mind that the club's mid-table rivals are now rightly wary.

A Strategic Conflict Over System & Philosophy

For example, it was Jason Wilcox who having been part of the leadership that hired the rigid 3-4-3 advocate the coach in the first place, was instrumental in trying to persuade Amorim to ditch his beloved formation. Unsurprisingly, these entreaties were resisted. But perhaps these judgements carry more weight when delivered by a man with the impeccable football pedigree of Jason Wilcox, a veteran of international appearances and a role in a championship team decades past.

Perhaps in time Jason Wilcox may be persuaded to outline his thought processes publicly. Maybe one day he might be asked regarding why the coach is walking away with full compensation, with no compensation reduction clause activated. The director speaks rarely publicly, and with very good reason. The real thinkers in football – men like him – simply operate at a level exceeding our mundane comprehension. Were he to speak, most likely we would perceive would be ultrasonic blips and complex calculations. Wanting is not quite the same as being prepared to receive.

Sir Jim Ratcliffe reportedly proposed using the winger at right wing-back.
The club's co-owner reportedly suggested playing Bryan Mbeumo at right wing-back. Photograph: Simon Stacpoole/Offside/Getty Images

The Supreme Power Behind the Throne

But of course, by focusing our attention on the sporting director we are obscuring the true genius behind the modern United throne. The director is, in reality, merely executing the commands of his ultimate superior Sir Jim Ratcliffe, who privately has emphasized his preference for a back four. According to reports, the owner has also proposed deploying the forward as a right wing-back. The owner is eager for the club to embrace data science and metrics. Per reports, in an executive meeting soon after his investment, he announced that United’s style to football “shall be determined by this group”.

Ultimately, Sir Jim is a specialist in these intricate footballing stuff, drawing from his background in industry and sailing. Above all he is immensely wealthy, and as we all know, the rich are the best of us: more insightful, sagacious, strategically brilliant, simply better. Who else would you trust to manage a strategic plan of austerity, the building of a new stadium that appears a lot like someone’s leftover knitting, the acquisition of a new striker?

A Modern Soccer Hierarchy: Directors Over Coaches

This represents a shift that is becoming prevalent at the elite levels football. Historically, teams mistakenly delegated big footballing decisions to subordinate staff like managers, talent spotters – even footballers. Maybe previously feasible for a young, innovative manager with a philosophy and drive to join an organization and implement their plan supported to fruition. But how many companies have these guys established? How many large-scale layoffs have they managed? Better by far to place genuine authority where it rightly belongs: the executive class, the casually dressed executives, the guys with impressive professional resumes. It is wiser to decide the tactics in the boardroom and appoint someone who can tailor their offering to suit. If managers were once chefs, they have become more like Deliveroo drivers: not really creating the food, but still finally accountable should it be delivered cold or leaks out to meet standards.

In the meantime, a coach's role has become not about defining the vision and more about marketing it: the receptionist on the front desk, the public face for a club they can do little to change. A coach at Chelsea leads a team of literal children into the Champions League and wins two medium-sized trophies, and effectively is dismissed for talking. Wilfried Nancy sees his standing damaged whereas the people who appointed him live to blunder indefinitely.

The Modern Corporate Game: Accountability for the Coaches

And possibly on some microcosmic level this is simply neoliberalism at work: the rise of a gilded elite who are infallible, whose choices remain untouchable, whose errors can always be sacked away without explanation. Hire the system coach only to fire him for using excessively 3-4-3. Hire the process guy and then discard him for taking too long. And most importantly show gratitude; for your modest increases in ticket costs, for the latest summer signings, for the reality that the grownups – regardless of their expertise – are in charge.

Wendy Guerra
Wendy Guerra

Digital marketing strategist with over a decade of experience, passionate about helping brands thrive online through data-driven approaches.